Qme-quantitative Marketing And Economics

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ

《Qme-quantitative Marketing And Economics》是一本由Springer Nature出版商出版的专业管理学期刊，该刊创刊于2003年，刊期4 issues per year，该刊已被国际权威数据库SCIE、SSCI收录。在中科院最新升级版分区表中，该刊分区信息为大类学科：管理学4区，小类学科：社会科学：数理方法 3区；商业：管理 4区；经济学 4区；在JCR（Journal Citation Reports）分区等级为Q3。该刊发文范围涵盖SOCIAL SCIENCES, MATHEMATICAL METHODS等领域，旨在及时、准确、全面地报道国内外SOCIAL SCIENCES, MATHEMATICAL METHODS工作者在该领域取得的最新研究成果、工作进展及学术动态、技术革新等，促进学术交流，鼓励学术创新。2023年影响因子为1.3，平均审稿速度 。